Me encontré con esta noticia zhAsN%Tk%mQu en la que una empresa grande (la primera en Argentina con una gerencia de RSE) dona 26 estufas a escuelas de un municipio.
En el acto, estuvieron presentes el Intendente y un Diputado Nacional, quienes destacaron el compromiso social de la empresa.
Eso me lleva a cuestionar dos cosas:
1) ¿A qué se debe la presencia de los representantes del Gobierno? Son la cara visible del problema, que tiene a escuelas sin gas natural ni calefacción en medio de un invierno con temperaturas bajo cero. Y en lugar de planear la solución y hacerse cargo de la online blackjack misma, buscan publicidad en este tipo de actos.
2) ¿Por qué las empresas insisten en este tipo de acciones aisladas? Las incluyen “en el marco de sus programas de RSE”, pero no tienen nada que ver con su estrategia. Ni siquiera guardan relación con un programa en sí. Se emparenta evidentemente a una participación política. Y no muestran interés alguno en solucionar el problema estructural: en este caso, las pésimas condiciones de los establecimientos educativos.
¿Todo entra en el paraguas de la RSE?

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