Diálogo con una agente de prensa (RRPP), un lunes a la mañana:

RRPP: Hola, ¿Martín? Rochi te habla, de M&M relacionistas públicos.
MRS: Ah, ¿cómo te va? Contame…
RRPP: Bien. Te mandé un mail con la campaña que hicimos el sábado para tirar la basura en el cesto. ¿Lo viste? ¿Querés hacer una entrevista con alguien?
MRS: Dejame que vea el mail y en base a eso te contesto.
RRPP: OK. Miralo, estuvo re divertido. Ojalá puedas hacer algo…

Volviendo a comenzar: no casino creo que la comunicación de la RSE deba manejarse como cualquier otra información de prensa. Me desilusiona y me preocupa la manera en la que las agencias salen a vender cualquier gacetilla con la bandera de la responsabilidad social.
No sólo porque quienes emiten la comunicación no están involucrándose en serio con los conceptos que manejan (lo cual habla muy mal de muchos colegas), sino porque las empresas están pagando por comunicar desinteligentemente sus acciones.
¿Sólo me pasa a mí? ¿O hay una tercerización poco inteligente de la comunicación?

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